If you’ve been running into Bendable all over the place, that’s no accident. In addition to TV, newspaper and social media ads about the lifelong learning system—as well as a new billboard on Michigan Street, near downtown—more than 100,000 Bendable flyers have gone out in utility bills and food boxes. Common Council Member Sharon McBride has also invited Bendable to have a presence at public events. “Bendable is providing valuable resources to the people of South Bend and saying, ‘We can help you be a better you,’” she remarked. “That is huge.”
